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BIMI for Non-Trademarked Logos

While some mailbox providers (e.g. Yahoo, Fastmail) have accepted “self-asserted” BIMI records for a couple of years, some (e.g. Gmail) are requiring Verified Mark Certificates (VMCs) to display BIMI...

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BIMI Open Source Tools for Receivers

As BIMI records are accepted by Yahoo! (and other Verizon Media services), Fastmail, and now Gmail, other mailbox providers may be interested in adding support for BIMI.  In an effort to support their...

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An Introduction to BIMI Selectors

When you hear the term “selectors” and you work in the email industry your mind likely drifts to thoughts about DKIM and how different records can be separated by the use of a selector for different...

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How BIMI Avoids Unauthorized (or Fraudulent) Use of Logos

Verifying that a logo is authorized for use by a specific domain has been at the center of the debate since the idea for BIMI was first discussed.  In fact, that very issue is why it has taken the...

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VMCs Aren’t a Golden Ticket for BIMI Logo Display

Now that you have obtained a Verified Mark Certificate (VMC) to enable BIMI logo display within major mailbox providers (e.g. Gmail and Fastmail), you may be wondering why your logo isn’t...

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La Poste Announces Support for BIMI

As of August 29, 2022, Laposte.net will begin to display Iogos identified within a BIMI record.  They will display BIMI logos accompanied by a Verified Mark Certificate (VMC) issued by either DigiCert...

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BIMI Rolling Out to All Apple Inboxes in Fall 2022

Authentication standard drives email ecosystem closer to a universal “no auth, no entry” philosophy SAN FRANCISCO — September 12, 2022 — Apple has joined the growing list of email technology companies...

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Where Is My BIMI Logo Displayed?

You’ve gone through the BIMI Implementation Guide and everything looks good on the BIMI Inspector, and now you want to see BIMI in action. Where should you expect your logo to appear? Each...

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Update on Check Marks

The AuthIndicators Working Group is aware of recent press reports that have raised concerns regarding BIMI and newly released verification check marks that various mailbox providers are adding to...

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How and Why to Implement BIMI Selectors

Using an idea borrowed from DomainKeys Identified Mail (DKIM), BIMI supports the use of selectors, which are intended to allow a brand to easily use different logos for the same domain.  In this...

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